“What I hope to do
with this book is reach out to anyone who wants to get a leg up on their
own careers… And more than anything else, it’s a book meant to remind
readers that they will prosper from making the right choices, from
conducting themselves in the right way, no matter what stage of the
business world they happen to occupy.
I’ll look back and
offer examples from my FUBU career to illustrate certain points… My hope
is that readers walk away from this book realizing it’s not enough to
talk the talk. You’ve got to walk the walk, if you mean to get and keep
Excerpted from Chapter One (pgs. 29-30)
Daymond John might not seem old enough to be writing his
but after perusing The Brand Within I’m convinced that far more
important than chronological age are a person’s accomplishments and
ability to share pearls of wisdom in an engaging and informative
fashion. Daymond definitely achieves all of the above in this
combination memoir/ marketing handbook written in a culture-crossing
style that ranges from street to sophisticated.
One minute, he might
drive home a point via salty language like “All I have is my balls and
my word, and I don’t break ‘em for no one.” The next moment, he is just
as likely to resort to terms generally employed in corporate boardrooms
to explain complex business concepts.
In either case,
Daymond is an entrepreneur to be taken seriously, if only because he
built a haberdashery started in his mother’s basement into a
multimillion-dollar fashion empire. FUBU, founded as “Five Urban
Brothers United” in 1992, eventually was strategically changed to “For
Us, By Us,” a backronym conveniently exploiting the popular notion that
the company’s styles were made by blacks for blacks.